The three founding partners have a total of over 50 years of professional experience in new technology.

BRUNO DAVOINE - CEO

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Bruno Davoine was the initiator of the project. Graduating from the Ecole Nationale des Ponts et Chaussées in 1983, he founded the company Symbiotic to produce and market peripherals (mass storage, backup devices, multiplexers, fibre-optic networking) for the Apple environment. In 1989, he sold the company to the Métrologie group. He was recruited by Adobe Systems in 1991 to create and lead the publisher's French subsidiary. His career with Adobe led him to the company's head office in California in 1999 as Vice President of Global Sales. In 2002, he returned to Europe as chief executive of the French subsidiary of telecoms operator Cable & Wireless. He was also appointed Vice President Europe of the Key Accounts division. In 2005, he founded Tahoe sas to purchase two companies in the construction sector via a LBO. He sold the companies in 2010 and joined Tagsys (RFID) in 2011 as Vice President of Sales and Marketing. He left Tagsys in 2013 to found Davtec, a sales and marketing consultancy. Bruno Davoine is a serial entrepreneur fascinated by the impact of new technology on society's evolution.

DIDIER ELBAZ - COO

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Didier Elbaz began his career as an R&D engineer at Gemplus in 1992. Here he acquired his spirit of initiative and innovation, not to mention wide experience in managing complex projects. Thanks to his many successes and registered patents, he developed technologies that are still used today by most major chip manufacturers. He deployed these technologies and production lines at all the Gemplus sites across the world. In 2002, he decided to found a new company, SPS (Smart Packaging Solutions), with friends in Rousset (Bouches-du-Rhône) to develop and manufacture innovative products in the field of security. Responsible for operations, he started and scaled up a production line able to manufacture over 100 million units with lower costs and performance that exceeded initial expectations. The company was bought by Imprimerie Nationale in 2014. He joined Tagsys in 2008 as Vice President Quality & Technical Support. With his strong experience in optimising operational flows, he took charge of industrialisation and production, forging a strong network of major suppliers across the world. This enabled Tagsys to become a "fabless" company, optimising its human and financial resources and increasing its competitiveness. A member of the QHSE masters jury at CESI, he retains a sharp eye for notions of quality, and even more importantly for compliance with safety and environmental standards.

OLIVIER ROS - CTO

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Olivier Ros, Fenotek's technical director, is a serial entrepreneur, engineer and passionate inventor with successful commercial experience. A graduate of the Ecole Nationale Supérieure des Mines in Saint-Etienne, where he specialised in electronics and industrial IT, Olivier Ros has occupied a wide range of posts in Europe and the USA, including R&D engineer. pre-sales engineer, business developer, accounts manager and recently founder of Kheper Ignition (kheper-ignition.com). Today Olivier Ros applies this experience to the role of technical director at Fenotek. With 12 years of technical experience in networks, telecommunications, radio frequency identification and the development of mobile and embedded applications, combined with expertise in managing sales networks and long sales cycles in an international context for high-technology solutions, Olivier Ros contributes valuable technical and commercial skills. For Olivier Ros, this dual skill set is a valuable asset, as it enables him to find innovative solutions to technical and commercial challenges by applying skills acquired in a wide variety of fields. "My motto is Just Make It! – I believe in a practical approach to transform an innovation into a product. As a passionate experimenter, I love applying an idea quickly, learning lessons from the mistakes and repeating the process throughout the development cycle, from concept to industrialised product."